The search is on for Deli of the Year
21.12.09
Olives Et Al is launching a new competition to find The Deli of the Year 2010 and it’s not just delis that can enter. Any shop which has the ‘deli attitude’ is invited to enter so it’s possible the winner could be; a farm shop with an amazing deli counter, a village store with a lively deli atmosphere, or a corner shop that prides itself on its deli range.
The Deli of the Year Awards are being launched by Olives Et Al during Purple Love Week which takes place from Saturday, February 13th until Sunday 21st February.
Giles Henschel of Olives Et Al explains; “We are using our annual Purple Love Week to launch the Award as we feel it’s high time that there was an event that celebrated the Deli Attitude. This is easily explained! You know this kind of place immediately when you walk in – it’s likely to smell of spices and roast coffee, of cheeses and garlic, of fresh bread, olives, pickles and pies. The search is on!”
The place that best captures the ‘Deli Attitude’ will be a shop that has lined its shelves and counter with food chosen with great care and almost an obsessive determination to offer customers the very best flavours, variety and quality available. Plus, the shop will be run with enthusiasm and warmth – a place where people want to return again and again. “This is not about the best looking or the smartest deli or farm shop – it’s about a real sense of pride in giving customers an experience, one which they will want to repeat, and above all a feeling that the food has been chosen by someone who understands food and has a great attitude to it” added Giles Henschel.
The competition will run until the end of June and then a panel of respected judges will shortlist and visit the finalists. The winner’s prize will be an invitation to a stunning olive growing area of Spain to take part in a very special olive harvest and to learn more about olives from the experts on the ground, there will be a feast and an opportunity for the winner to bottle their own ‘first pressing’ olive oil.
To enter the Deli of the Year competition visit www.olivesetal.co.uk or call 01258 474300 to find out more. Entry is free to all and regional and overall winners will be invited to a special event at Speciality & Fine Food Fair in September.
